MAYFAIR, the latest addition to Truefitt & Hill’s fragrance collection, plays true to tradition as it captures and celebrates the essence of what it means today to be an individual of great taste with panache and passion for life. In many ways the fragrance tells a multitude of unique stories epitomising what the historic area of Mayfair means to different individuals – ultimately all of whom have one thing in common - this is their reality, this is their Mayfair. The carefully fashioned and uniquely British range of grooming products, celebrates tradition, heritage and craft, but above all, it acknowledges our patrons of today while paying homage to the many sleek young ‘bucks, swells and bloods’ who have walked through our fabled doors since the firm’s inception in 1805.